What is the difference between a successful company and a truly great company? Why do some companies remain merely “good” while others cross boundaries to reach greatness? The book “Good to Great” seeks answers to these fundamental questions of the business world while revealing the core principles that enable companies to achieve sustainable success.
Written in the light of meticulous research and comprehensive analyses conducted by Jim Collins, this work examines step-by-step how companies performing well reached the level of greatness. The book shows that reaching greatness is not accidental; it is possible through discipline, the right leadership understanding, and strategic decisions.
Bestseller – Three Million copies sold
“Greatness is not a leap, but the result of disciplined accumulation.”
Key Takeaways
- If the right people are not on the bus, strategy alone does not work.
- Long-term success is built with discipline, not charisma.
- “Hedgehog Concept”: the intersection of what you are best at, what you are passionate about, and what drives your economic engine.